OVERGOOD is the intersection of a digital product, a brick and mortar grocery store, and a cultural movement. All of these pieces stem from the idea that food can be used as medicine. OVERGOOD doesn’t preach a particular diet, there is no one-size-fits-all solution for health, wellness, and weight loss. Rather, OVERGOOD seeks to inform and empower the individual to decide which foods are right for them and their bodies.
The digital product is like wikipedia for foods, their properties, biological systems, and medical conditions. It allows users to learn more about the power of the foods they eat. Food detail pages contain photos, descriptions, benefits, daily values per serving, optimal dosages, and more. Maybe you’re experiencing a symptom of a condition and want to know which foods you should be eating for alleviation. Condition detail pages will arm you with that information so you can provide yourself with relief via food. Users can create custom collections of foods, properties, etc. They can also browse trending foods, learn where to purchase them, and easily share all of the content in the app with others externally. In the OVERGOOD grocery stores, shoppers will be able to use the app on tablets to learn more about the foods they’re shopping for.
In collaboration with the founder, Kelsey Falter, I lead the product design and branding processes for OVERGOOD. After initially designing an interface and experience that looked and felt editorial, we realized that given the density of the information provided for each food, we would need to devise a solution more conducive to consuming and sharing fewer, smaller bits of information.
In an effort to meet users where they’re at, we drew design cues from social media products. Food details views began to resemble profiles, long paragraphs were swapped out for infographics, and the long scrolling page became a grid of images. This project is still a work in progress but we are looking forward to testing the prototype with real users soon and opening the first store.